5 Steps of Guerrilla Marketing for Spa

Spa business is all about creating meaningful experiences, provide consistent value, making clients feel smart not cheap, and deliver services in a way that no one else can are building a strong brand. Whether these spas know it or not, they are engaging in classic guerrilla marketing concepts centered on building brand identity.

1. A clear vision.

Clear vision could establishes the spa position in the marketplace. Learn from Zappos about how they manage it.

2. Have a story to tell.

Spas with a strong brand have a story to tell and it is told and retold again and again. The story must be true, engaging and create ‘put under a spell’ intrigue for the customer.

3. Know your clients best.

It is not enough for these spas to ‘know’ their clients, they know them best and it makes all the difference. That emotional connection is valued highly by both client and spa, allowing them to deliver spa services in a way that no one else can. It truly becomes their competitive advantage.

4. Spa rituals make for powerful experiences.

These spas have created rituals that enhance their client’s experiences. Rituals are integral to humans and should play a part of every great spa experience. When consistent rituals are combined with a great spa experience for the client it builds brand power.

5. Word of Mouth builds a brand best.

Spas with a strong brand know that nothing builds their brand like word of mouth. They let the zealots lead this natural effort knowing that it reaps the greatest rewards and with little cost. It drives spa purchases and is predictive of repeat spa clients; it is creating community at its best.