Anderson Analytics Social Networking Service User Typing Tool

What type of social media user are you? Business user, social media maven, or just fun seeker?

If you want to figure out what type of social media user you are and the characteristics of your segment? Just take their super short quiz to find out. Cool huh? Lets take a little history of it for a moment.

In May, Anderson Analytics worked with Greenfield Online to survey and interview respondents on their attitudes and behaviors regarding social networking. Based on these results, Anderson was able to identify and categorize seven types of individuals, from the social media pessimist to the social media maven.

They then used the data to publish a report on the lifestyles, behaviors, spending habits, and income levels for each of their identified categories. The results are in, and the largest percentage of social network service users are business users (31.8%), which they estimate correlates to a total segment of 35 million users with an average age of 33 and an average income of $56k.

This data isn’t necessarily surprising – chances are you knew the social media pessimists would have many concerns and not enjoy social sharing – but it’s very interesting research that gives us more insight into the types of people who fall into these various categories. For example, when it comes to the social media maven category, Anderson concluded that the average income is $71k, average age is 27, and the population size is 24 million.