Fanwagen, Online Automotive Brand Facebook Marketing Campaign by Volkswagen Netherlands
CHANNELS : online campaign, marketing campaign, facebook marketing
Fanwagen, the online social media marketing campaign of Volkswagen Netherlands through Facebook.
Volkswagen (VW), a Germany based automotive brand launched its online social media marketing campaign “Fanwagen” through Facebook by asking their Facebook fans to vore their favourite classic model of Volkswagen cars, VW T1 or VW Beetle.
People could vote their favourite classic car and the first car model that reach 20,000 votes wins.
One of the lucky Volkswagen’s Facebook fans, who join the Volkswagen online marketing campaign, will get the choosen car. Interestingly, the limited edition and special model of classic car will have special social media features where people can print their newsfeed, adding pictures of your friends and tagging them, updating relationship status and more.
VW Beetle vs VW T1 Online Automotive Marketing Campaign Volkswagen Netherlands
Fanwagen Newsfeed Automotive Facebook Marketing Campaign Volkswagen Netherlands
Fanwagen Privacy Setting Automotive Facebook Marketing Campaign Volkswagen Netherlands
Fanwagen Relationship Status Automotive Facebook Marketing Campaign Volkswagen Netherlands
Online Automotive Brand Facebook Marketing Campaign Volkswagen Netherlands
