Invisible Insights #2 : Social Media, Statistics and Research
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The world is flat and change is happen everyday. Here’s some links of Social Media, Statistics and Research that we thought would be useful for your public relations, online marketing and online advertising activities :
- Based on the Top 10 Online Search Engine Providers October 2009 report by Nielsen Company, Google is still leading the search engine provider (66.1%). Guess that Google still become one of the channel for your Search Engine Marketing.
- Google, Microsoft, Yahoo!, Facebook, and AOL are the Top 5 Web Brands in USA.
- Newspaper is not dead. But the statistics showed that the newspaper industry is on pending death status. 74% of U.S. adult read print news at least once a week. On other side, it show that digital marketing is on the rise. If you presence online, you should give more attention on it.
- Search data from 360i showed that in social media search, user created content dominated the brand messages.
- Another amazing social media statistics result study is come from Weber Shandwick, it showed us that most Fortune 100 companies don’t use Twitter properly. The majority of the accounts from Fortune 100 companies had no personality, but instead focused on brand only.
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