Guerilla Marketing Inner Beauty by Dove, Germany

Dove just made guerrilla marketing campaign about Inner Beauty in Germany. They modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to “Real beauty is not measured in kgs,” and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step... 

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Online Internet Advertising Elf Yourself 4.0, OfficeMax 2009

It’s back! OfficeMax and JibJab have just launched the latest edition of ElfYourself, online internet advertising for OfficeMax. For over 3 years, Elf Yourself has become one of the internet phenomenon in every holiday season which attract many millions of visitors. This year, JibJab has removed its required account registration. The site is integrate through Facebook Connect, which will give... 

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Online Web Advertising, What Drives Edward Cullen by Volvo

Wanna chance of winning two tickets to the movie “Twilight Saga : New Moon” premiere in L.A at November 19th, 2009? Sign up now on What Drives Edward, the new online advertising & marketing  campaign of Volvo,  for the chance to win two free tickets to the premiere of “The Twilight Saga : New Moon” in LA. on November 16th. And by signing up, you can also play the What... 

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