Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
Viral Internet Advertising Elf Yourself 3.0, OfficeMax 2008
Gain the success marketing campaign in the last 2 years holiday season, OfficeMax launched Elf Yourself once again. In November 2008, OfficeMax relaunched again ElfYourself.com for 2008 holiday season. This time, OfficeMax partnered with JibJab to add entertaining new features and capabilities. In addition to more elves (up to five photos) and new dances (Classic, Disco, Charleston or Country), the...
Viral Internet Advertising Elf Yourself 2.0, OfficeMax 2007
Following the success of 2006 holiday season, OfficeMax launched again Elf Yourself. In 2007 holiday season, ElfYourself.com had become an online holiday destination. This time you could upload a headshot of yourself and three other friends or members of your family, to create a troupe of festively dressed dancing elves. After six weeks of being live, the holiday site, ElfYourself.com, attracted a...
