Online 3D Virtual Social Game Tourism Marketing by MASholidays, The Lost Treasure of Malaysia

CHANNELS : tourism marketing, online campaign, social game

Online 3D Game Tourism Marketing The Lost Treasure of Malaysia MASholidays

The Lost Treasure of Malaysia, a tourism and travel destination marketing campaign through a 3D Virtual Social Game World (VSGW) by MASholidasy.

MASholidays, the travel and tour arm of Malaysia Airlines (MAS), in association with Tourism Malaysia, has launched its tourism and travel holidays destination marketing through a first ever 3D Virtual Social Game World (VSGW), The Lost Treasure of Malaysia.

Alongside with its series of rebranded holiday packages, The Lost Treasure of Malaysia game will also act as marketing promotion tools to promote the country using social media and gaming.

The Lost Treasure of Malaysia game allows gamers to collect points and win actual holiday packages and merchandise. In the game travellers will be taken back to the 3D version of a 17th century kingdom where they will search for treasure chests, relics and items which have been stolen from the Sultan’s throne room in order to gain points. The winner will be declared the “Hero of Malaysia” and stand a chance to go on a real holiday. Certain items would also unlock access to special areas such as MASholiday lounges, with which travellers can access more destinations, items and content.

Created by E-Dynamics, a Swiss-based digital social media company, The Lost Treasure of Malaysia game is fully compatible across all major web browsers, smart phones and game consoles.

As part of its tourism and travel holidays destination marketing campaign, VSGW platform of The Lost Treasure of Malaysia game would also allow MASholidays to sell real world products, packages, flight tickets, promotions and other value-added products and services through a single-convergent web portal.

The Lost Treasure of Malaysia social game has unveiled during the World Travel Market 2011 in London and will be made available for public release in 2012.