Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
Social Media Tips by Kodak
Why do business and brands should take the time to use social media like Twitter and Facebook? Because in today’s media landscape, it’s vitally important to be where the customers are. The exciting thing about social media is it offers the opportunity to engage in two-way conversations with the customers. What better way to know how to best serve the customers than to hear directly from them? Social...
Social Media : Ford’s Social Media Strategy, Zero to 60
The world is changing around us. We see it every day – the traditional media landscape is in tumult, ad revenue is dropping, yet online content is proliferating. How are marketers and communicators supposed to make sense of this? It’s not rocket science. At Ford, the process of humanizing the company is under way as they roll out their global social media strategy. In this presentation below,...
