Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001.
Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising campaign of Nescafe will air on January 25, 2010 and will run for 4 months. The web episodes will be 40 minutes long each and depict the every day lives of the white collar segment. As seen on the TV, it also record the daily gossip of people have in the office pantry.
Mateo Eaton, partner of the creative advertising agency Mindshare Invention North asia, said, “Online programming was a no-brainer.” Eaton also explained that in terms of time, cost and value, online content bsed campaigns easily perform most TV campaigns, making them the best value for media money in his book.
More than 60 episodes will be rolling out on daily basis. Through this online video broadcast advertising campaign Camera Cafe, Nescafe hope to further cultivate the coffe drinking habit among the Chinese youth consumers.
Online Broadcast Advertising Campaign Nescafe
Online Video Advertising Campaign Camera Cafe
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