Online Video Marketing Campaign Visit Sweden, Discover Lapland
Ever wondered what a true winter wonderland looks like? Visit Sweden, together with Discover the World and Sweden’s Ice Hotel, just launched their online content as part of their online marketing campaign “Discover Lapland” to inspire UK travelers to visit Sweden Lapland this winter.
The campaign is designed to highlight the pulse-raising activities and extraordinary natural experiences on offer in Swedish Lapland and Discover the World’s exclusive charter flights direct to Kiruna, just 3.5 hours flying time from London Heathrow.
Video description :
Sir David Attenscarf gives an insight into human behaviour in Swedish Lapland in a way that only the much loved naturalist can.Make a cup of tea, settle down in the warmth and listen to the velvety tones of Britains most loved naturalist; Sir David Attenscarf, as he attempts to navigate the frozen wilderness of Swedish Lapland in this inspiring spoof documentary.
The ever-intriguing Sir Attenscarf takes in the quiet beauty of the Arctic Circle, observing the local species in one of the coldest places on earth and their behavior in a wintery landscape astonishingly rich with activity. Attenscarf tracks his species of choice as they dog sled and snowmobile through the beautiful Swedish landscape before taking in the extraordinary northern lights.
Sir Attenscarfs adventures come to an end in the comfort of Laplands exquisite ICEHOTEL as the ever-calm Attenscarf settles silently into his sleeping bag. The landscape of Swedish Lapland is unquestionably stunning, and the ICEHOTEL the perfect resting place. Those looking to begin their own Lapland adventure can rest assured Sir Attenscarf is now working on other projects, far from Swedish Lapland.
