PR Event : Public Relations 2.0, The New Tools of the Trade

It’s a brave new world out there, folks…

… Old media titans are dying and new hybrid media forms are rising from their ashes.

… A social media “badvocate” can make or break a company’s reputation overnight.

… Bloggers are becoming journalists and journalists are starting to blog.

… A prolific tweeter can bump a press release off the front page of a Google search.

We call this world PR 2.0.

In this world no one cares what your title is or how big you are. They don’t care if you’re in marketing, PR, journalism or communications.

If you’re in the business of sharing facts, telling stories, starting conversations and monitoring dialogue about your company or client, this is stuff you need to know.

Join us for this one-day immersion in the world of PR 2.0 featuring a keynote presentation from Jason Kintzler, founder of PitchEngine, the social media release service that has the industry buzzing.

Breakout sessions throughout the day include:

• “Using Social Media Behind the Firewall,” with Gary Koelling, Senior manager of Social Technology for Best Buy and Co-founder of the company’s Blue Shirt Nation along with Cameron Gross, Owner of GreaterThan Media and social media consultant to Best Buy.
• “Pitching Using New Media Tools,” with Eva Keiser, Senior Vice President of Risdell McKinney Public Relations.
• “Online Reputation Management,” with Greg Swan, Digital Strategy Manager, Weber Shandwick Digital Communications.
• “Incorporating Podcasts and Video Into Your Marketing and PR Mix,” with Albert Maruggi, founder of Provident Partners and Producer of the Marketing Edge podcast.
• “Self Publishing for PR,” with Arik Hanson, ACH Communications/Chief Blogger, Communications Conversations.
• “How to Monitor Your Brand Through Social Media Channels,” with Connie Benson, Chief Community Officer for Techrigy SM2.
• “Optimizing Content of Press Releases and Beyond,” with Jolina Pettice, Senior Account Manager at TopRank Online Marketing.
• “Small Brands. Big Results” with Blois Olson, Executive Vice President of Tunheim Partners.

The day also will include open lab periods where you can network with fellow attendees and explore new online PR and marketing tools and applications. Our social media SWAT team will be on hand throughout the day to answer questions and provide technical support.

When?

July 13, 2009, 08:00 AM – 04:00 PM

Where?

This event will take place at the Westin Edina Galleria, located at 3201 Galleria in Edina, Minnesota. To reserve a room, please visit the web site or call 888-627-8245.