Public Relations in Silicon Valley, The Lesson Learned

PR firms today aren’t much different than corporate lawyers. They are paid to perform a service. They like to think of themselves as core to the strategic action of their clients. But more often, they’re just there to spin whatever happened in the most favorable light possible.

Couple days ago, there is an article in New York Times about how public relations. Its caught our intention because it tell us how the PR firm should works in this days.

For  several years now, PR practitioners have been scrambling to take as  many online webinars and read as many industry e-letters as they can.  Scrambling – some would say panicking! – to remain experts and stay on  top of their game. Public relations and media relations have become blogger relations, influencer relations, user relations, follower, friend and fan  relations. Sometimes it has felt overwhelming, but as they move forward,  they’ve realized something that this article sums up pretty well:  “It’s  not as much about the medium as it is about the message, and the  relationships we build to get those messages out”.

Bottom line, public relations is all about communications. And the web is a great place to cast a wide, wide net!