Online Social Network Advertising and Marketing by Asia Pacific Breweries

Asia Pacific Breweries (APB) just launched their online advertising and marketing campaign, “Drink Responsibly, Drink Savvy”, through their new campaign site Drink-Savvy.com.
According to APB, to be savvy is “to understand”. To drink savvy is to understand your alcohol and how it affects you. More importantly, to drink savvy is about making responsible decision on drinking [...]

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Guerrilla Advertising 2 : More Unconventional Brand Communication, Call For Entries

In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to [...]

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Digital Advertising

New digital media advertising is on the rise. Need some ideas for your digital advertising? Here’re some articles related with digital video advertising, software, or even digital out of home advertising.