HP’s Online Entertainment Marketing Campaign in China Explained
HP’s Wave Three online marketing campaign in China, titled “Youth, Camera! My Computer, My Stage” is gain positive response with more than 3 million unique visitor since the launch and 150.000 video submitted. Robin Seow, director of marketing & SMB, personal systems group for HP China, said that the biggest challenge for company in China to engage youths is stay relevant. And...
Invisible Insights #4 : Social Media and Online Advertising
It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day : Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers exposed to an online...
Guerrilla Advertising 2 : More Unconventional Brand Communication, Call For Entries
In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to offer clients project-specific solutions to their advertising needs that utilise...
