UK’s Mobile Marketing is Growing
A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers claimed that mobile marketing has grown by more than 99 per cent last year. The organisations said that in 2008, mobile marketing was worth £28.6 million. Moreover, the number of people using their mobile phones to access the internet has increased from 16.7 million in 2007 to 17.4 million last year, reports the Mobile Data...
Invisible Insights #1 : Online Advertising and Social Media
Many things happen in last couple days, and here’s the collections of online advertising and social media related links that we thought it could be useful for all you: Recent developments indicate the Internet is being taken more seriously. No wonder if the online advertising is gown up. Today’s consumer is realizing that the home is their best resource to stretch a dollar in a difficult economy....
Online Internet Advertising Elf Yourself 4.0, OfficeMax 2009
It’s back! OfficeMax and JibJab have just launched the latest edition of ElfYourself, online internet advertising for OfficeMax. For over 3 years, Elf Yourself has become one of the internet phenomenon in every holiday season which attract many millions of visitors. This year, JibJab has removed its required account registration. The site is integrate through Facebook Connect, which will give...
Viral Video Marketing Symphonia, Vodafone
Vodafone New Zealand used 1,000 cellphones to play Tchaikovsky’s 1812 overture in a unique concert. Is Vodafone all of a sudden completely passionate about the arts? Whatever the reason, this is good little video marketing that going viral. The range of sounds displayed in this classical number certainly speaks well for the ringtone choices of Vodafone.
The Journey, Online Bank Marketing Ideas and Solutions of Standard Chartered Private Bank
Standard Chartered Private Bank has launched their custom digital publishing magazine, The Journey Online. It’s a quarterly digital magazine that will provide branded content material from the banking group. Basic ideas and solutions of this online bank marketing through custom publishing is share the knowledge and to show off the expertise in the financial field. According Jacqui Brabazon, global...
Did You Know 4.0 : The Media Landscape
On October 20th and 21st, The Economist Magazine will host their third annual Media Convergence Forum in New York City. Media Convergence Forum gathers a unique speaking faculty of thought leaders, marketing psychologists, technology experts, futurists, media and marketing professionals to look into the future to consider the ideas, technologies and tactics that tomorrow’s best organisations...
Social Media Public Relations
Social media PR is the powerful combination of public relations and social media. While the term “social media” is not still a relatively new one, there’s no doubting its strength as a medium for promoting both your personal and business brand. This is where social media PR comes in. By using the very best promotional tools in PR – press releases, media contacts, dedicated PR campaigns...
Guerilla Marketing Stunt by Serious Games Interactive
Recently, Serious Games Interactive made their guerrilla marketing to their new Global Conflicts: Child Soldiers game and try to draw attantion to the use of child soldiers. They dressed up as Ninjas and run all over Copenhagen and placed the posters in some high profile places in Copenhagen. Cool guerrilla.. [via]
Nike Viral : Make The Difference, Franck Ribéry
As we mentioned before, Nike just launched their viral vidoes on YouTube. The campaign is called “Make The Difference”. With this campaign, Nike want to make it clear and enables the football fanatics to make that Difference. Nike releases a series of videos on Youtube featuring Wayne Rooney, Franck Ribéry and just now, Arsenal player Andrei Arshavin. Here’s the video that featuring Franck...
Public Relations in Silicon Valley, The Lesson Learned
PR firms today aren’t much different than corporate lawyers. They are paid to perform a service. They like to think of themselves as core to the strategic action of their clients. But more often, they’re just there to spin whatever happened in the most favorable light possible. Couple days ago, there is an article in New York Times about how public relations. Its caught our intention because...
