Fiesta Movement, Ford High Hopes on Social Media

Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year. So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide? Nope. In April, through it Fiesta Movement, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on... 

Design Ideas Topics : Campaign • Facebook • Ford Motor • Marketing • Social Marketing • Social Media • Twitter • YouTube •