Viral Video Marketing Eichborn Fliegenbanner, Germany
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The idea came from communication agency Jung von Matt/Neckar, responding to the publisher’s subtitle: der Verlag mit der Fliege....
Guerilla Marketing Stunt by Serious Games Interactive
Recently, Serious Games Interactive made their guerrilla marketing to their new Global Conflicts: Child Soldiers game and try to draw attantion to the use of child soldiers. They dressed up as Ninjas and run all over Copenhagen and placed the posters in some high profile places in Copenhagen. Cool guerrilla.. [via]
5 Steps of Guerrilla Marketing for Spa
Spa business is all about creating meaningful experiences, provide consistent value, making clients feel smart not cheap, and deliver services in a way that no one else can are building a strong brand. Whether these spas know it or not, they are engaging in classic guerrilla marketing concepts centered on building brand identity. 1. A clear vision. Clear vision could establishes the spa position...
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