IKEA Social Network Marketing, The Lesson Learned

Last week, we reported that IKEA “manipulate” – or you can call it genius use of – Facebook profile for their social network marketing campaign. During the last few days, we found that they’re a lot word about it in many blog postings, Facebook status updates, articles and also Twitter tweets. From brilliant, innovative, smart [...]

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Great Lesson Learned of Social Marketing from Whole Foods

There are no success recipe for all of the campaign in social media. But, you can learn from the successful one. And now, let us learn from Whole Foods who already gathering over 1.2 million followers on Twitter and 123,000 fans on Facebook. So, here is the 5 lesson learned from it..
1. Make Relevant Content [...]

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Public Relations in Silicon Valley, The Lesson Learned

PR firms today aren’t much different than corporate lawyers. They are paid to perform a service. They like to think of themselves as core to the strategic action of their clients. But more often, they’re just there to spin whatever happened in the most favorable light possible.
Couple days ago, there is an [...]