Online Social Network Advertising and Marketing by Asia Pacific Breweries
Asia Pacific Breweries (APB) just launched their online advertising and marketing campaign, “Drink Responsibly, Drink Savvy”, through their new campaign site Drink-Savvy.com. According to APB, to be savvy is “to understand”. To drink savvy is to understand your alcohol and how it affects you. More importantly, to drink savvy is about making responsible decision on drinking and...
Online Social Network Facebook Christmas Marketing by Carlsberg
Carlsberg Christmas Tree, a Christmas application, has been launched by Carlsberg as one of their online advertising and marketing campaign on the biggest social network platform, Facebook. As part of festive season contest, this application lets the Facebook users to create their own Christmast tree, decorating it with friend’s tag. The more friends tagged, the bigger chance for the users to...
IKEA Social Network Marketing, The Lesson Learned
Last week, we reported that IKEA “manipulate” – or you can call it genius use of – Facebook profile for their social network marketing campaign. During the last few days, we found that they’re a lot word about it in many blog postings, Facebook status updates, articles and also Twitter tweets. From brilliant, innovative, smart yet simple, genius, outside the box, awesome, excellent, unconventional...
