PR Event : What Every Startup Needs to Know about Public Relations
To generate sales, you have to make yourself known; that’s why every startup needs PR. Good PR helps you communicate the need for your product or service, differentiate you from your competitors and build your relationships with the press, bloggers, and analysts who will get the word out about your company. Although today startups may wonder if they should spend money on PR, without it...
New Brand Marketing Campaign in India by Volkswagen
One of the well known auto brand, Volkswagen or VW, just made its auto brand marketing campaign louder through its wide auto campaign titled “Innovation for Everyone” in India. The auto brand marketing campaign will be run until November 2010 and the word “innovation” become one of the three main assest of Volkswagen’s brand awareness campaign. The other two assets for...
Airline Travel Marketing Campaign by SilkAir Singapore, Explorers Journey
SilkAir, the regional wing of Singapore Airlines, has launched its second phase of airline travel marketing campaign in Singapore. Earlier of this year, SilkAir has already launched its marketing campaign that aimed to use the real experiences and travellers insight to promote SilkAir travel destination. And now, the just begin to launch their second phase of the airline travel marketing campaign. Through...
PR Event : Public Relations 2.0, The New Tools of the Trade
It’s a brave new world out there, folks… … Old media titans are dying and new hybrid media forms are rising from their ashes. … A social media “badvocate” can make or break a company’s reputation overnight. … Bloggers are becoming journalists and journalists are starting to blog. … A prolific tweeter can bump a press release off the front page of a Google search. We call this...
Put The Value on Your Social Media Marketing
Social media marketing and social marketing is something that many are still learning and trying to figure out exactly how to apply to their business. Yes, that because the social media marketing and social marketing is starts with experiments and (beautiful) mistakes. There is no success recipe. There is no outline on how you should do but you should do something on there even if it is just launching...
Social Media Event : SFIMA Glitter of Social Media Workshop
The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present “The Glitter of Social Media,” a one-day workshop program that will teach how to profit using social media, which includes Twitter, LinkedIn, Facebook, Blogs, Podcasts, Word Press, and more. The workshop program, featuring seven nationally recognized...
Facebook F1 Race, New Mobile Broadband Marketing Campaign of Vodafone
Vodafone just launched its new online mobile broadband marketing advertising campaign on social media network, Facebook. Vodafone is rolling out its so called the fastest mobile network in Netherlands. And on September 13, 2010, the mobile broadband provider will challenge Lewis Hamilton, the youngest F1 champion, to race against the speed of Vodafone’s mobile data network. Vodafone’s virtual...
New Online Viral Video Marketing from Honda Jazz Australia
Honda Jazz Australia just released their new online viral video marketing as part of their online advertising campaign. The online video marketing is part of Honda Jazz Packing competition to promote Jazz model in Australia. To join the contest, you just tell Rodney the scientist what he should pack in Honda Jazz. If your suggestion gets the most votes the experiment will be conducted and you’ll...
Online Video Branding Campaign of Philips, Nigel and Victoria
Philips just launch its online branding marketing campaign through its online drama comedy series, Nigel and Victoria. Philips presents you Nigel and Victoria, its a brand new 8 episodes unromantic comedy online video series about Dutch actress and celebrity Victoria Koblenko and newly promoted marketing executive for Philips, Nigel Williams. Part of Nigel’s new job requirements is to be present...
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
