Viral Online Advertising Campaign Martini Moments
Developed for Dutch market and focused on online, Martini just launched their marketing campaign to remind the audience of Martini and all the brand represents: Italian beauty, enjoying the moment and accessibility of a stylish drink. The campaign was created by Watson & Lewis with no television commercial. With focus only on online advertising, Martini use YouTube, Facebook and Hyves as their...
Viral Video Marketing Bike Lights and Safety, Holland
Safety is common issue that people sometime forget about. In Holland, to create awareness on bike lights and safety, The Ministry of Transport, Public Works and Water Management used a viral video marketing. So far, the video is alredy viewed 160.000+ views on YouTube alone. Following the seeding of the campaign on various social media platforms and blog, they continue the campaign on the offline...
Marketing Friday : Links of News, Insights and Research #2
Marketing Friday is back! Give you some latest news and insights about digital marketing, public relations and social media. Here’s some interesting information, just in case you miss it out : October 15th is passed by and 13,178 bloggers around the world are writing about climate change for Blog Action Day 2009. There are thousands of interesting posts from bloggers in 155 countries with...
