Social Media Tips by Kodak
Why do business and brands should take the time to use social media like Twitter and Facebook? Because in today’s media landscape, it’s vitally important to be where the customers are. The exciting thing about social media is it offers the opportunity to engage in two-way conversations with the customers. What better way to know how to best serve the customers than to hear directly from them? Social...
Social Media : Ford’s Social Media Strategy, Zero to 60
The world is changing around us. We see it every day – the traditional media landscape is in tumult, ad revenue is dropping, yet online content is proliferating. How are marketers and communicators supposed to make sense of this? It’s not rocket science. At Ford, the process of humanizing the company is under way as they roll out their global social media strategy. In this presentation below,...
Did You Know 4.0 : The Media Landscape
On October 20th and 21st, The Economist Magazine will host their third annual Media Convergence Forum in New York City. Media Convergence Forum gathers a unique speaking faculty of thought leaders, marketing psychologists, technology experts, futurists, media and marketing professionals to look into the future to consider the ideas, technologies and tactics that tomorrow’s best organisations...
