Online Social Network Facebook Christmas Marketing by Air New Zealand Hong Kong

Category: Social Marketing
Online Social Network Facebook Christmas Marketing by Air New Zealand Hong Kong

Yesterday, we reported that Tourism New Zealand just launched their online advertising and marketing campaign. Today, we also found that Air New Zealand is also launch their online Christmas marketing campaign on the Facebook called “Celebrating Kristmas in The Kiwi Way“.
The campaign is another Air New Zealand to push its social media strategy which encourages [...]

Online Social Network Advertising and Marketing by Asia Pacific Breweries

Category: Digital Marketing
Online Social Network Advertising and Marketing by Asia Pacific Breweries

Asia Pacific Breweries (APB) just launched their online advertising and marketing campaign, “Drink Responsibly, Drink Savvy”, through their new campaign site Drink-Savvy.com.
According to APB, to be savvy is “to understand”. To drink savvy is to understand your alcohol and how it affects you. More importantly, to drink savvy is about making responsible decision on drinking [...]

Invisible Insights #4 : Social Media and Online Advertising

Category: Digital Marketing
Invisible Insights #4 : Social Media and Online Advertising

It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day :

Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers [...]