Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001.
Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising [...]
Invisible Insights #4 : Social Media and Online Advertising
It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day :
Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers [...]
Viral Video Marketing The Hamsters Jazz Band by Drench
Drench, UK bottled water brand, just launched their marketing campaign featuring The Hamsters Jazz Band on their TV ad. To support their marketing campaign, they also released the TV ad on YouTube channel. As result, the video become effective viral marketing tools.
Just take a look the honors for the video on YouTube. So far, the [...]
