Go World, Global Olympic Marketing Campaign Launched by Visa

Category: Digital Marketing
Go World, Global Olympic Marketing Campaign Launched by Visa

Visa Inc. just launched its global Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. The global campaign features television, digital and out-of-home advertising. It host market merchant activation programs and usage promotions that enables Visa to connect with cardholders and Olympic and Paralympic Games fans to drive preference for and usage [...]

Singapore leads on Asia Top Online Travel Spending

Category: Marketing, Research

A latest study by Visa has shown thta Singapore lead the top 10 on the online travel related spending. According to the survey, online shoppers from Singapore (US$4,018), Hong Kong (US$3,791) and India (US$3,442) reported to have spent the most in the 12 months ended December 2008.
The survey said the highest areas of spending in [...]