HP’s Online Entertainment Marketing Campaign in China Explained

HP’s  Wave Three online marketing campaign in China, titled “Youth, Camera! My Computer, My Stage” is gain positive response with more than 3 million unique visitor since the launch and 150.000 video submitted.
Robin Seow, director of marketing & SMB, personal systems group for HP China, said that the biggest challenge for company in China to [...]

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Invisible Insights #4 : Social Media and Online Advertising

It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day :

Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers [...]

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IKEA Social Network Marketing, The Lesson Learned

Last week, we reported that IKEA “manipulate” – or you can call it genius use of – Facebook profile for their social network marketing campaign. During the last few days, we found that they’re a lot word about it in many blog postings, Facebook status updates, articles and also Twitter tweets. From brilliant, innovative, smart [...]

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