Marketing Friday : Links of News, Insights and Research #1
Information is the one of key of business. Here some interesting information in the online world for the last couple days. Google sites still lead the search marketing world. There are more than 113 billion searches conducted worldwide in July 2009, representing a 41% increase vs. the same period last year, according to an analysis of the global search market by comScore, Inc. Social...
Online Advertising The Legria Challenge by Canon
Second round of Canon Legria Challenge has been started from November 13, 2009 to December 12, 2009. Try to capture the moving objects perfectly at all stages, in all rounds. The challenge is simple: You have 30 seconds to answer at each stage. You will score higher if you answer faster You will lose points if you get wrong Bonus points will be awarded if you are perfect in each round. Wanna start...
Cool (FAKE) iPhone Commercial
According to eMarketer, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative. So, if some silly way gets the attention of the users, especially if it related to their beloved brand, then viral happen all the internet users. The same thing happened with the FAKE iPhone...
Social Media Public Relations
Social media PR is the powerful combination of public relations and social media. While the term “social media” is not still a relatively new one, there’s no doubting its strength as a medium for promoting both your personal and business brand. This is where social media PR comes in. By using the very best promotional tools in PR – press releases, media contacts, dedicated PR campaigns...
Online Video Marketing Campaign Visit Sweden, Discover Lapland
Ever wondered what a true winter wonderland looks like? Visit Sweden, together with Discover the World and Sweden’s Ice Hotel, just launched their online content as part of their online marketing campaign “Discover Lapland” to inspire UK travelers to visit Sweden Lapland this winter. The campaign is designed to highlight the pulse-raising activities and extraordinary natural experiences...
Viral Video Marketing Symphonia, Vodafone
Vodafone New Zealand used 1,000 cellphones to play Tchaikovsky’s 1812 overture in a unique concert. Is Vodafone all of a sudden completely passionate about the arts? Whatever the reason, this is good little video marketing that going viral. The range of sounds displayed in this classical number certainly speaks well for the ringtone choices of Vodafone.
Facebook Application for Public Relations Professional
Since Facebook opened up its API to developers, the social networking site has surged to become one of the most highly trafficked web destinations. And today, there are several campaign run on Facebook. This is what I call as Facebook phenomenon. So, if you’re a PR practitioner, you should have a Facebook profile. If for no other reason than to try and understand this phenomenon. Many of my...
Viral Internet Advertising Elf Yourself 3.0, OfficeMax 2008
Gain the success marketing campaign in the last 2 years holiday season, OfficeMax launched Elf Yourself once again. In November 2008, OfficeMax relaunched again ElfYourself.com for 2008 holiday season. This time, OfficeMax partnered with JibJab to add entertaining new features and capabilities. In addition to more elves (up to five photos) and new dances (Classic, Disco, Charleston or Country), the...
Viral Online Advertising Campaign Martini Moments
Developed for Dutch market and focused on online, Martini just launched their marketing campaign to remind the audience of Martini and all the brand represents: Italian beauty, enjoying the moment and accessibility of a stylish drink. The campaign was created by Watson & Lewis with no television commercial. With focus only on online advertising, Martini use YouTube, Facebook and Hyves as their...
Guerilla Marketing Go Beyond Borders by CNN – Day 1
It’s time to remembering the night of fall. The fall of Berlin Wall. And to make us remember the autumn of change, CNN just launched their new Go Beyond Borders tag line at the 20th Anniversary of the fall of the Berlin Wall. Day 1 : The El Bocho Crew and Heimat Berlin take to the streets creating unique art installations using tape in preparation for the 20th Anniversary of the fall of the...
