Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001. Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising campaign of Nescafe will air...
Viral Online Advertising, Hardest Hockey Shot Ever by Samsung
Vancouver 2010 Olympic Winter Games is still 93 days to go. And Samsung is the worldwide Olympic partner in Wireless Communication Equipment. In June 23rd, Samsung launched their Olympic Games Campaign that called “Discover Your Every WOW Moment”. It’s Samsung Electronics’ marketing campaign theme for the upcoming Vancouver 2010 Olympic Winter Games. Through the online contest,...
Online Video Marketing Campaign Visit Sweden, Discover Lapland
Ever wondered what a true winter wonderland looks like? Visit Sweden, together with Discover the World and Sweden’s Ice Hotel, just launched their online content as part of their online marketing campaign “Discover Lapland” to inspire UK travelers to visit Sweden Lapland this winter. The campaign is designed to highlight the pulse-raising activities and extraordinary natural experiences...
Social Media : Social Click Through Rates for Facebook
When the companies decided to use Facebook as one of their communication tool, the perfect day and time to send the news was the holy grail. Why? It’s all about the online behaviour of the people. You can’t send it on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because...
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
7 Rules of Effective Social Network Marketing
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule...
Guerrilla Advertising 2 : More Unconventional Brand Communication, Call For Entries
In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to offer clients project-specific solutions to their advertising needs that utilise...
Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
Social Network Marketing Basics
Establishing and maintaining an active presence on social networking websites has emerged as an effective way to promote products and drive traffic to websites. These and other Web 2.0 technologies are changing the way we approach internet marketing. In this article we look at how to make the most of social network marketing. There are many terms for this form of web promotion, including social media...
Some Latest Fact About Social Media for Marketers
Despite of some voice about marketers who closely follow social media to find some enticing statistics to justify their online strategies, some latest fact below might be useful to open the mind : Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook...
