5 Steps of Guerrilla Marketing for Spa
Spa business is all about creating meaningful experiences, provide consistent value, making clients feel smart not cheap, and deliver services in a way that no one else can are building a strong brand. Whether these spas know it or not, they are engaging in classic guerrilla marketing concepts centered on building brand identity. 1. A clear vision. Clear vision could establishes the spa position...
Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
Celebrations Packed, Singapore Online Tourism Marketing Campaign
Christmas is just click away, New Year is waiting. And Singapore Tourism Board just launched their online tourism marketing campaign, Celebrations Packed Singapore : What Will You Pack in a Singapore Holiday Contest. To join the contest, all you have to do is just pack your bag by pick the Singaporean experiences that you would pack for a Christmas in the Tropics. From cocktail on Singapore Flyer,...
Social Network Advertising Will Rise in 2010
Last month, Facebook, Mark Zuckerberg’s social network had overtaken MySpace in the local U.S. market, after overtaking it in the global scenario. Now, beyond the management changes and staff reduction of 30%, the advertising is going towards Facebook. According to eMarketer, US ads spending at MySpace will fall 15% to $495 million in 2009 from $585 million in 2008, while Facebook will grow...
Viral Video Advertising The New Fragrance Perfume Gucci Guilty
Gucci Guilty just launched its official trailer, as its viral video advertising and marketing promotion campaign,for its new fragrance perfume for this autumn. This Autumn, the latest fragrance of Gucci Guilty conceived by Creative Director Frida Giannini. Its a warm yet striking oriental floral with hedonism at its heart. The scent seizes the attention with a flamboyant opening born of the natural...
Social Media Marketing (and Campaign) with Experiments and (Beautiful) Mistakes
Right now, the biggest news for agencies about social media is that brands are starting to buy. If you thought selling social media was hard, wait until you start to deliver it. Day by day, we’ve seen a handful of brands commit hard dollars, and after a couple of years of talking theoretically, we’re discovering that implementation has its own challenges. We’ve been reminded...
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001. Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising campaign of Nescafe will air...
Viral Video Marketing Know The Signs by Heineken
As we informed, Heineken just launched its second online marketing campaign on global responsible drinking. To create an intriguing message of the campaign, they also create three videos – “Drunk Pole Dancing Gone Wrong”, “Mime Artist Provoked by Drunk” and “Drunk Looks Stupid and Crashes” – on YouTube as their viral marketing tools. So far, “Drunk...
Best Top 10 Pay Per Click (PPC) Advertising Management in India, November 2009
Following the list of India Best Top 10 Search Engine Optimization (SEO) companies, here’s the list of Best Top 10 Pay Per Click (PPC) Advertising Management companies in India for November 2009 : 1. RankUno Interactive 2. Submit Shop 3. Cogniter Technologies 4. Maximum Hit 5. Decatrend Technologies 6. SEO Power Inc. 7. Communicate2 8. Valuepitch Interactive 9. Pinstorm 10. Sortins Technologies See...
