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Random Articles from invisible PR Archives
Viral Internet Advertising Elf Yourself 2.0, OfficeMax 2007
Following the success of 2006 holiday season, OfficeMax launched again Elf Yourself. In 2007 holiday season, ElfYourself.com had become an online holiday destination. This time you could upload a headshot of yourself and three other friends or members of your family, to create a troupe of festively dressed dancing elves. After six weeks of being live, the holiday site, ElfYourself.com, attracted a...
Viral Video Marketing Eichborn Fliegenbanner, Germany
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The idea came from communication agency Jung von Matt/Neckar, responding to the publisher’s subtitle: der Verlag mit der Fliege....
Viral Video Marketing DroidDoes, Motorola Droid
iPhone is one of the trendsetter in mobile phones. But lately, Verizon and Google, two powerhouses of communications come, together to bring you Droid. It’s not just another smart phone. It’s Droid. And it does. It does fast processing. Does the biggest screen. Does Swap batteries. Does run thousands of android apps at break-neck speeds. Droid. Google equipped and exclusively from Verizon...
Viral Online Advertising Campaign Martini Moments
Developed for Dutch market and focused on online, Martini just launched their marketing campaign to remind the audience of Martini and all the brand represents: Italian beauty, enjoying the moment and accessibility of a stylish drink. The campaign was created by Watson & Lewis with no television commercial. With focus only on online advertising, Martini use YouTube, Facebook and Hyves as their...
IKEA Social Network Marketing, The Lesson Learned
Last week, we reported that IKEA “manipulate” – or you can call it genius use of – Facebook profile for their social network marketing campaign. During the last few days, we found that they’re a lot word about it in many blog postings, Facebook status updates, articles and also Twitter tweets. From brilliant, innovative, smart yet simple, genius, outside the box, awesome, excellent, unconventional...
Yelp Add Facebook Connect, Reviews Becoming More Social
After Urbanspoon and Citysearch, Yelp just launched their implementation of Facebook Connect to enable users to share reviews with their friends on Facebook. With this integration, Yelp allows anyone to submit a review for any local business. All you need to do just register, you’ll now have the option of using Facebook Connect to post the review to your Facebook page. “As the bonafide social media...
Guerrilla Advertising 2 : More Unconventional Brand Communication, Call For Entries
In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to offer clients project-specific solutions to their advertising needs that utilise...
Guerilla Marketing Stunt by Serious Games Interactive
Recently, Serious Games Interactive made their guerrilla marketing to their new Global Conflicts: Child Soldiers game and try to draw attantion to the use of child soldiers. They dressed up as Ninjas and run all over Copenhagen and placed the posters in some high profile places in Copenhagen. Cool guerrilla.. [via]
Online Social Network Facebook Christmas Marketing by Carlsberg
Carlsberg Christmas Tree, a Christmas application, has been launched by Carlsberg as one of their online advertising and marketing campaign on the biggest social network platform, Facebook. As part of festive season contest, this application lets the Facebook users to create their own Christmast tree, decorating it with friend’s tag. The more friends tagged, the bigger chance for the users to...
Put The Value on Your Social Media Marketing
Social media marketing and social marketing is something that many are still learning and trying to figure out exactly how to apply to their business. Yes, that because the social media marketing and social marketing is starts with experiments and (beautiful) mistakes. There is no success recipe. There is no outline on how you should do but you should do something on there even if it is just launching...
