Singapore leads on Asia Top Online Travel Spending
A latest study by Visa has shown thta Singapore lead the top 10 on the online travel related spending. According to the survey, online shoppers from Singapore (US$4,018), Hong Kong (US$3,791) and India (US$3,442) reported to have spent the most in the 12 months ended December 2008. The survey said the highest areas of spending in the past 12 months were airline/airline tickets (US$970), online travel...
Social Media : Ford’s Social Media Strategy, Zero to 60
The world is changing around us. We see it every day – the traditional media landscape is in tumult, ad revenue is dropping, yet online content is proliferating. How are marketers and communicators supposed to make sense of this? It’s not rocket science. At Ford, the process of humanizing the company is under way as they roll out their global social media strategy. In this presentation below,...
Online Social Network Advertising and Marketing by Asia Pacific Breweries
Asia Pacific Breweries (APB) just launched their online advertising and marketing campaign, “Drink Responsibly, Drink Savvy”, through their new campaign site Drink-Savvy.com. According to APB, to be savvy is “to understand”. To drink savvy is to understand your alcohol and how it affects you. More importantly, to drink savvy is about making responsible decision on drinking and...
10 Ideas How Universities Can Share Information Using Social Media
Its new media, new way of communication. But don’t forget, its still have the same fun. For universities, there are several way to use the power of social media to engage the community directly. Tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with...
Viral Video Marketing DroidDoes, Motorola Droid
iPhone is one of the trendsetter in mobile phones. But lately, Verizon and Google, two powerhouses of communications come, together to bring you Droid. It’s not just another smart phone. It’s Droid. And it does. It does fast processing. Does the biggest screen. Does Swap batteries. Does run thousands of android apps at break-neck speeds. Droid. Google equipped and exclusively from Verizon...
17 Guerrilla Marketing Ideas for Your Website
Guerrilla marketing is a term used to describe unconventional marketing tactics, particularly those of low-cost or no-cost. We’ve all often heard the key tips for promoting a website, but this article is guaranteed to have some new ideas for you. Some are clever, some are crazy, a few are farcical. Guerrilla marketing for Website Owners 1. T-shirt Marketing. Get a T-shirt made with your website’s...
UK’s Mobile Marketing is Growing
A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers claimed that mobile marketing has grown by more than 99 per cent last year. The organisations said that in 2008, mobile marketing was worth £28.6 million. Moreover, the number of people using their mobile phones to access the internet has increased from 16.7 million in 2007 to 17.4 million last year, reports the Mobile Data...
IKEA Social Network Marketing, The Lesson Learned
Last week, we reported that IKEA “manipulate” – or you can call it genius use of – Facebook profile for their social network marketing campaign. During the last few days, we found that they’re a lot word about it in many blog postings, Facebook status updates, articles and also Twitter tweets. From brilliant, innovative, smart yet simple, genius, outside the box, awesome, excellent, unconventional...
PayPal WishList, Online Marketing Campaign on Facebook by Paypal
PayPal, one of the leading online payment service, just launched its new online marketing campaign “PayPal WishList” on Facebook. Through its new marketing campaign, Paypal allow you to choose your own wish list from different range products from various merchants. When you finished to create your wish list, you can choose to share it with your friends or just keep it by yourself. The cool...
Digital Marketing : Traackr Online Authority List
The online voices and bloggers can be just as important, if not more so, than traditional journalists. Biig companies and brands now know that. As result, understanding and find the influencers is higher than ever. Especially for brand relations. Traackr just launched their Online Authority List product to help marketers and public relations people to find out who is leading the online conversations...
