Facebook Application for Public Relations Professional
Since Facebook opened up its API to developers, the social networking site has surged to become one of the most highly trafficked web destinations. And today, there are several campaign run on Facebook. This is what I call as Facebook phenomenon. So, if you’re a PR practitioner, you should have a Facebook profile. If for no other reason than to try and understand this phenomenon. Many of my...
2010 Malaysia Independence Day Online Viral Video Marketing Campaign
Online viral video marketing and advertising of Malaysia’s Independence Day 2010 by The Malaysian Insider and Grey Group (G2) Direct Interactive Kuala Lumpur. Malaysia based advertising marketing agency, G2 Direct Interactive Kuala Lumpur, Malaysia, has collaborated in pro bono with The Malaysian Insider to create a short video entitled “Negaraku. Negara Siapa?”. The video campaign...
Latest Viral Videos Online Advertising Marketing Vancouver 2010 by Samsung
Following the successful campaign of viral video online advertising and marketing “Hardest Hockey Shot Ever”, Samsung just launched their latest viral videos online advertising and marketing for Vancouver 2010 Olympic Games Campaign “Discover Your Every WOW Moment”. Two videos, “Snowboard Basketball” and “Epic Beat Boxing Ice Tricks”, have been produced...
Invisible Insights #1 : Online Advertising and Social Media
Many things happen in last couple days, and here’s the collections of online advertising and social media related links that we thought it could be useful for all you: Recent developments indicate the Internet is being taken more seriously. No wonder if the online advertising is gown up. Today’s consumer is realizing that the home is their best resource to stretch a dollar in a difficult economy....
Online Video Marketing Campaign Visit Sweden, Discover Lapland
Ever wondered what a true winter wonderland looks like? Visit Sweden, together with Discover the World and Sweden’s Ice Hotel, just launched their online content as part of their online marketing campaign “Discover Lapland” to inspire UK travelers to visit Sweden Lapland this winter. The campaign is designed to highlight the pulse-raising activities and extraordinary natural experiences...
Guerilla Marketing Go Beyond Borders by CNN – Day 1
It’s time to remembering the night of fall. The fall of Berlin Wall. And to make us remember the autumn of change, CNN just launched their new Go Beyond Borders tag line at the 20th Anniversary of the fall of the Berlin Wall. Day 1 : The El Bocho Crew and Heimat Berlin take to the streets creating unique art installations using tape in preparation for the 20th Anniversary of the fall of the...
Basic Types of Online Advertising
Online advertising is an effective means of generating revenue and generating traffic to a business. Basically, there are two types of online advertising : Paid advertising models Free advertising models And depend on the companies internet business models, as virtual storefront, information brokers, transaction broker, online marketplace, content provider, online service provider, virtual community,...
Social Media Marketing (and Campaign) with Experiments and (Beautiful) Mistakes
Right now, the biggest news for agencies about social media is that brands are starting to buy. If you thought selling social media was hard, wait until you start to deliver it. Day by day, we’ve seen a handful of brands commit hard dollars, and after a couple of years of talking theoretically, we’re discovering that implementation has its own challenges. We’ve been reminded...
5 Steps of Guerrilla Marketing for Spa
Spa business is all about creating meaningful experiences, provide consistent value, making clients feel smart not cheap, and deliver services in a way that no one else can are building a strong brand. Whether these spas know it or not, they are engaging in classic guerrilla marketing concepts centered on building brand identity. 1. A clear vision. Clear vision could establishes the spa position...
LG Online Holiday Advertising Campaign, Dear Hero
Do you define yourself as hero? You do? Well, we need some prove of it. You need some friends of you to tell that you’re a hero. Simple, a hero is not self proclaimed. Or, if you think you’re not deserve enough to be a hero, do you have a hero? If you do, how do you thank to your hero? Do you wanna say thank you in this Christmas? I guess that’s what Korea’s LG want to tell...
