Viral Internet Advertising Elf Yourself 1.0, OfficeMax 2006
In 2006, OfficeMax launched “Elf Yourself” for the 2006 holidays. The site has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. Viral marketing campaign metrics results (five weeks, 12/1/06 to 1/7/07) : Over 36 million site visits Over 11 million elves were created (41,000 per...
PR Event : What Every Startup Needs to Know about Public Relations
To generate sales, you have to make yourself known; that’s why every startup needs PR. Good PR helps you communicate the need for your product or service, differentiate you from your competitors and build your relationships with the press, bloggers, and analysts who will get the word out about your company. Although today startups may wonder if they should spend money on PR, without it...
