Viral Internet Advertising Elf Yourself 1.0, OfficeMax 2006
In 2006, OfficeMax launched “Elf Yourself” for the 2006 holidays. The site has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. Viral marketing campaign metrics results (five weeks, 12/1/06 to 1/7/07) : Over 36 million site visits Over 11 million elves were created (41,000 per...
Online Retirement Planning Marketing Campaign by Prudential
Prudential (Malaysia) just launched their online retirement planning marketing campaign “What’s Adam’s Number Challenge”. Retirement is anot about age. But a number. You can retire at any age you want, as long as you have the right number of amount that give you peace of mind in retirement. And everyone has a unique number!. Prudential’s online retirement planning marketing...
Car Auto Insurance Online Viral Video Advertising by Geico
Geico, the American auto insurance company, has already launched its car insurance advertising campaign with the tagline “Can Geico really save you 15% or more on you car insurance?” In its car auto insurance advertising campaign, and also to answer the question, they released a series of 3 online viral videos advertising. In one of the viral videos advertising, the most successful one stars American...
Online Web Advertising, What Drives Edward Cullen by Volvo
Wanna chance of winning two tickets to the movie “Twilight Saga : New Moon” premiere in L.A at November 19th, 2009? Sign up now on What Drives Edward, the new online advertising & marketing campaign of Volvo, for the chance to win two free tickets to the premiere of “The Twilight Saga : New Moon” in LA. on November 16th. And by signing up, you can also play the What...
UK Online Advertising Begins to Rebound in 2010
UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending. The UK Online Advertising report analyzes the trends accelerating the flow of ad spending toward the Internet and away from traditional media. The financial...
Online Social Network Facebook Christmas Marketing by Air New Zealand Hong Kong
Yesterday, we reported that Tourism New Zealand just launched their online advertising and marketing campaign. Today, we also found that Air New Zealand is also launch their online Christmas marketing campaign on the Facebook called “Celebrating Kristmas in The Kiwi Way“. The campaign is another Air New Zealand to push its social media strategy which encourages its Facebbok fans in Hong...
2010 Formula 1 GP Online Advertising Campaign, Asia’s Biggest F1 Fan Contest
Singapore Grand Prix (GP) Formula 1 (F1) has already launched its online tourism advertising contest and competition as part of Singapore GP Formula 1 Night Race online advertising campaign and promotion, Asia’s Biggest F1 Fan Contest. The Asia’s Biggest F1 Fan online tourism advertising campaign challenge you and test your knowledge of Formula One for the 2010 Singtel Singapore GP F1 Night...
HP’s Online Entertainment Marketing Campaign in China Explained
HP’s Wave Three online marketing campaign in China, titled “Youth, Camera! My Computer, My Stage” is gain positive response with more than 3 million unique visitor since the launch and 150.000 video submitted. Robin Seow, director of marketing & SMB, personal systems group for HP China, said that the biggest challenge for company in China to engage youths is stay relevant. And...
Yelp Add Facebook Connect, Reviews Becoming More Social
After Urbanspoon and Citysearch, Yelp just launched their implementation of Facebook Connect to enable users to share reviews with their friends on Facebook. With this integration, Yelp allows anyone to submit a review for any local business. All you need to do just register, you’ll now have the option of using Facebook Connect to post the review to your Facebook page. “As the bonafide social media...
New Online Marketing Advertising Campaign by Burger King
Burger King has launched its new online marketing advertising campaign, Snacking Quick Pick, as one of its marketing and advertising promotions tools. Created by Singapore based creative agency, Publicis, Burger King (BK) Snacking Quick Pick is the new online marketing advertising campaign of Burger King’s new menu. Its an online game about 32 small choices for anytime of the day. The online...
