Fiesta Movement, Ford High Hopes on Social Media
Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year. So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide? Nope. In April, through it Fiesta Movement, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on...
Airline Travel Marketing Campaign by SilkAir Singapore, Explorers Journey
SilkAir, the regional wing of Singapore Airlines, has launched its second phase of airline travel marketing campaign in Singapore. Earlier of this year, SilkAir has already launched its marketing campaign that aimed to use the real experiences and travellers insight to promote SilkAir travel destination. And now, the just begin to launch their second phase of the airline travel marketing campaign. Through...
Viral Internet Advertising Elf Yourself 3.0, OfficeMax 2008
Gain the success marketing campaign in the last 2 years holiday season, OfficeMax launched Elf Yourself once again. In November 2008, OfficeMax relaunched again ElfYourself.com for 2008 holiday season. This time, OfficeMax partnered with JibJab to add entertaining new features and capabilities. In addition to more elves (up to five photos) and new dances (Classic, Disco, Charleston or Country), the...
Viral Video Advertising The New Fragrance Perfume Gucci Guilty
Gucci Guilty just launched its official trailer, as its viral video advertising and marketing promotion campaign,for its new fragrance perfume for this autumn. This Autumn, the latest fragrance of Gucci Guilty conceived by Creative Director Frida Giannini. Its a warm yet striking oriental floral with hedonism at its heart. The scent seizes the attention with a flamboyant opening born of the natural...
Celebrations Packed, Singapore Online Tourism Marketing Campaign
Christmas is just click away, New Year is waiting. And Singapore Tourism Board just launched their online tourism marketing campaign, Celebrations Packed Singapore : What Will You Pack in a Singapore Holiday Contest. To join the contest, all you have to do is just pack your bag by pick the Singaporean experiences that you would pack for a Christmas in the Tropics. From cocktail on Singapore Flyer,...
10 Ideas How Universities Can Share Information Using Social Media
Its new media, new way of communication. But don’t forget, its still have the same fun. For universities, there are several way to use the power of social media to engage the community directly. Tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with...
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
Online Marketing Campaign, Discover Lattea Design Contest by Melitta
Melitta, well known brand from Melitta Group Germany, just launched their online marketing campaign, Discover LATTEA Design Contest. Using the power of community and their consumers, during the design contest period, you can create your own LATTEA Macchiato glass and win great prizes! The prizes for the best designs are: 1st prize: LATTEA + 2.000 € 2nd prize: LATTEA + 1.000 € 3rd prize: LATTEA...
Event Guide : Startup Weekend Northwest Arkansas
Developers, startup enthusiasts, marketing gurus, graphic artists and legal minds are invited to attend the first Startup Weekend event to be hosted in Northwest Arkansas on October 2 – 4 at the University of Arkansas Global Campus in Rogers. Northwest Arkansas Startup Weekend is presented by Rockfish Interactive. Tickets are $75 per person for the weekend, and give attendees access to networking,...
Social Media Event : Measuring Social Media Success
Measuring Social Media Success Tuesday, October 27, 2009 from 7:00 PM – 10:00 PM (ET) Brighton, MI Event Details : Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! Confused by all the different ways to measure success on social media? Join us for a three hour workshop that will teach you all the basics you need to measure your social media success! Only $30...
