Nike Viral : Make The Difference, Andrei Arshavin
It’s football time! The season is just started all over the world. And Nike doesn’t want to miss that chance too. They just launched a campaign “Make The Difference” to make clear Nike enables football fanatics to make that Difference. Nike releases a series of videos on Youtube featuring Wayne Rooney, Franck Ribéry and just now, Arsenal player Andrei Arshavin. Here’s the video...
Social Media Public Relations
Social media PR is the powerful combination of public relations and social media. While the term “social media” is not still a relatively new one, there’s no doubting its strength as a medium for promoting both your personal and business brand. This is where social media PR comes in. By using the very best promotional tools in PR – press releases, media contacts, dedicated PR campaigns...
Social Network Marketing : 10 Facebook Best Practice for Brands
Lets admit it, Facebook now become one of the great tool for social network marketing, from conversation, building community or even find the latest industry news. That’s why you can several brand run their marketing campaign on Facebook, from celebrities, athletes, or even the brand’s competitor. But having an Facebook profile doesn’t mean you’re a master of social media marketing. You need...
LG Online Holiday Advertising Campaign, Dear Hero
Do you define yourself as hero? You do? Well, we need some prove of it. You need some friends of you to tell that you’re a hero. Simple, a hero is not self proclaimed. Or, if you think you’re not deserve enough to be a hero, do you have a hero? If you do, how do you thank to your hero? Do you wanna say thank you in this Christmas? I guess that’s what Korea’s LG want to tell...
PR Event : What Every Startup Needs to Know about Public Relations
To generate sales, you have to make yourself known; that’s why every startup needs PR. Good PR helps you communicate the need for your product or service, differentiate you from your competitors and build your relationships with the press, bloggers, and analysts who will get the word out about your company. Although today startups may wonder if they should spend money on PR, without it...
Viral Online Advertising, Hardest Hockey Shot Ever by Samsung
Vancouver 2010 Olympic Winter Games is still 93 days to go. And Samsung is the worldwide Olympic partner in Wireless Communication Equipment. In June 23rd, Samsung launched their Olympic Games Campaign that called “Discover Your Every WOW Moment”. It’s Samsung Electronics’ marketing campaign theme for the upcoming Vancouver 2010 Olympic Winter Games. Through the online contest,...
Top 10 Online Seach Provider for Your Search Engine Marketing
Nielsen Company just reported the October 2009 data for the Top 10 Online Search Providers in USA. According to the data that provided by Nielsen, including total searches, unique searches, search share, and all other search figures, Google Search still lead with 66,1% share of searches. Yahoo! Search following Google with its 15,4% share of searches. The complete list of Top 10 Online Search Providers...
7 Rules of Effective Social Network Marketing
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule...
Evian Dancing Babies Take Over The Web
YouTube is one of great marketing’s tool. Once you can find the secret sauce to take your online video to the top of the chart, you can become the champion. And this month’s YouTube marketing champion is The Dancing Evian Babies. At the beginning of the month, Evian, owned by Danone Group, released the one-minute campaign on YouTube’s U.S., United Kingdom, Japan, France, Germany and Canada...
Celebrations Packed, Singapore Online Tourism Marketing Campaign
Christmas is just click away, New Year is waiting. And Singapore Tourism Board just launched their online tourism marketing campaign, Celebrations Packed Singapore : What Will You Pack in a Singapore Holiday Contest. To join the contest, all you have to do is just pack your bag by pick the Singaporean experiences that you would pack for a Christmas in the Tropics. From cocktail on Singapore Flyer,...
