The Journey, Online Bank Marketing Ideas and Solutions of Standard Chartered Private Bank
Standard Chartered Private Bank has launched their custom digital publishing magazine, The Journey Online. It’s a quarterly digital magazine that will provide branded content material from the banking group. Basic ideas and solutions of this online bank marketing through custom publishing is share the knowledge and to show off the expertise in the financial field. According Jacqui Brabazon, global...
Yelp Add Facebook Connect, Reviews Becoming More Social
After Urbanspoon and Citysearch, Yelp just launched their implementation of Facebook Connect to enable users to share reviews with their friends on Facebook. With this integration, Yelp allows anyone to submit a review for any local business. All you need to do just register, you’ll now have the option of using Facebook Connect to post the review to your Facebook page. “As the bonafide social media...
PR Event : What Every Startup Needs to Know about Public Relations
To generate sales, you have to make yourself known; that’s why every startup needs PR. Good PR helps you communicate the need for your product or service, differentiate you from your competitors and build your relationships with the press, bloggers, and analysts who will get the word out about your company. Although today startups may wonder if they should spend money on PR, without it...
Social Network Advertising Will Rise in 2010
Last month, Facebook, Mark Zuckerberg’s social network had overtaken MySpace in the local U.S. market, after overtaking it in the global scenario. Now, beyond the management changes and staff reduction of 30%, the advertising is going towards Facebook. According to eMarketer, US ads spending at MySpace will fall 15% to $495 million in 2009 from $585 million in 2008, while Facebook will grow...
6 Social Media Marketing Step for Retailer
Social media is the new buzz words. But still, social media is not a silver bullet. Marketing through social media is trully an art. It mixed up between experiment and mistakes. So, here the 6 steps to explore how social media might impact a retailer. 1. Think in terms of tribes Your customer is human too. Instead of looking at customers in one bucket, consider their affinities. JCPenney could create...
Best Top 10 Pay Per Click (PPC) Advertising Management in UK, November 2009
Following the list of United Kingdom (UK) Best Top 10 Search Engine Optimization companies, here’s the list of Best Top 10 Pay Per Click (PPC) Advertising Management companies in United Kingdom (UK) for November 2009 : 1. Smart Click Online 2. Clicks2Customers 3. Just Search 4. Clicks Consult 5. 1UK.Com Ltd 6. MediaCo 7. 1st Page Prophets 8. Distilled 9. Jump Higher 10. Red Revolution See also...
Online Retirement Planning Marketing Campaign by Prudential
Prudential (Malaysia) just launched their online retirement planning marketing campaign “What’s Adam’s Number Challenge”. Retirement is anot about age. But a number. You can retire at any age you want, as long as you have the right number of amount that give you peace of mind in retirement. And everyone has a unique number!. Prudential’s online retirement planning marketing...
Cool (FAKE) iPhone Commercial
According to eMarketer, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative. So, if some silly way gets the attention of the users, especially if it related to their beloved brand, then viral happen all the internet users. The same thing happened with the FAKE iPhone...
UK’s Mobile Marketing is Growing
A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers claimed that mobile marketing has grown by more than 99 per cent last year. The organisations said that in 2008, mobile marketing was worth £28.6 million. Moreover, the number of people using their mobile phones to access the internet has increased from 16.7 million in 2007 to 17.4 million last year, reports the Mobile Data...
Social Media Event : Enterprise Social 2.0, RIP or ROI?
The Pan-European summit on “Enterprise Social 2.0: RIP or ROI?” will be held on the 27 & 28 January 2010 in Amsterdam. Speakers are from leading Fortune 500 companies. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues snapshot : How to integrate...
