Marketing Friday : Links of News, Insights and Research #1
Information is the one of key of business. Here some interesting information in the online world for the last couple days. Google sites still lead the search marketing world. There are more than 113 billion searches conducted worldwide in July 2009, representing a 41% increase vs. the same period last year, according to an analysis of the global search market by comScore, Inc. Social...
Ethics in Social Networks Marketing
Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat. The first thing that you must always keep in mind when you embark on a social network marketing campaign is that you are joining...
Viral Video Marketing Eichborn Fliegenbanner, Germany
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The idea came from communication agency Jung von Matt/Neckar, responding to the publisher’s subtitle: der Verlag mit der Fliege....
7 Rules of Effective Social Network Marketing
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule...
Basic Types of Online Advertising
Online advertising is an effective means of generating revenue and generating traffic to a business. Basically, there are two types of online advertising : Paid advertising models Free advertising models And depend on the companies internet business models, as virtual storefront, information brokers, transaction broker, online marketplace, content provider, online service provider, virtual community,...
6 Social Media Marketing Step for Retailer
Social media is the new buzz words. But still, social media is not a silver bullet. Marketing through social media is trully an art. It mixed up between experiment and mistakes. So, here the 6 steps to explore how social media might impact a retailer. 1. Think in terms of tribes Your customer is human too. Instead of looking at customers in one bucket, consider their affinities. JCPenney could create...
Go World, Global Olympic Marketing Campaign Launched by Visa
Visa Inc. just launched its global Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. The global campaign features television, digital and out-of-home advertising. It host market merchant activation programs and usage promotions that enables Visa to connect with cardholders and Olympic and Paralympic Games fans to drive preference for and usage of Visa products...
Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001. Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising campaign of Nescafe will air...
Viral Online Advertising Stealth Commercial, Motorola Droid
Its a Motorola Droid commercial. Following the buzz they get after the launch of Droid Does campaign, Motorola is released their Google Android 2.0 based smartphone. The commercial features jets, falling bomb-like capsules and apparent sentience of Droid. The Motorola DROID is already available $199.99. Wanna get the new phone?
Nike Viral : Make The Difference, Franck Ribéry
As we mentioned before, Nike just launched their viral vidoes on YouTube. The campaign is called “Make The Difference”. With this campaign, Nike want to make it clear and enables the football fanatics to make that Difference. Nike releases a series of videos on Youtube featuring Wayne Rooney, Franck Ribéry and just now, Arsenal player Andrei Arshavin. Here’s the video that featuring Franck...
