Guerilla Marketing Inner Beauty by Dove, Germany

Dove just made guerrilla marketing campaign about Inner Beauty in Germany. They modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to “Real beauty is not measured in kgs,” and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step... 

Design Ideas Topics : Brands • Campaign • Guerrilla • Guerrilla Marketing • Word of Mouth •