5 Steps of Guerrilla Marketing for Spa
Spa business is all about creating meaningful experiences, provide consistent value, making clients feel smart not cheap, and deliver services in a way that no one else can are building a strong brand. Whether these spas know it or not, they are engaging in classic guerrilla marketing concepts centered on building brand identity. 1. A clear vision. Clear vision could establishes the spa position...
Online Retirement Planning Marketing Campaign by Prudential
Prudential (Malaysia) just launched their online retirement planning marketing campaign “What’s Adam’s Number Challenge”. Retirement is anot about age. But a number. You can retire at any age you want, as long as you have the right number of amount that give you peace of mind in retirement. And everyone has a unique number!. Prudential’s online retirement planning marketing...
Viral Video Marketing Bike Lights and Safety, Holland
Safety is common issue that people sometime forget about. In Holland, to create awareness on bike lights and safety, The Ministry of Transport, Public Works and Water Management used a viral video marketing. So far, the video is alredy viewed 160.000+ views on YouTube alone. Following the seeding of the campaign on various social media platforms and blog, they continue the campaign on the offline...
Viral Archives : Golf Lingerie Set, Mio Destino
Lingerie and Golf, Male Chauvinist Beauty? If that’s not male chauvinism, I don’t know what is. This ads works good and this golfing lingerie set is getting quite the buzz in cyberspace.
Social Media Event : Enterprise Social 2.0, RIP or ROI?
The Pan-European summit on “Enterprise Social 2.0: RIP or ROI?” will be held on the 27 & 28 January 2010 in Amsterdam. Speakers are from leading Fortune 500 companies. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues snapshot : How to integrate...
Facebook Application for Public Relations Professional
Since Facebook opened up its API to developers, the social networking site has surged to become one of the most highly trafficked web destinations. And today, there are several campaign run on Facebook. This is what I call as Facebook phenomenon. So, if you’re a PR practitioner, you should have a Facebook profile. If for no other reason than to try and understand this phenomenon. Many of my...
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
PR Event : Develop and Sharpen Your Message Webinar
A compelling message moves your audiences to action, but even before the Internet, “message” was much more than words. Learn the elements that will help your organization craft powerful messages concisely and convincingly–from concept to wordsmithing to getting buy-in from colleagues and supervisors to roll-out. Delivered by Valerie Denney, principal, Valerie Denney Communications It’s...
Digital Marketing : Traackr Online Authority List
The online voices and bloggers can be just as important, if not more so, than traditional journalists. Biig companies and brands now know that. As result, understanding and find the influencers is higher than ever. Especially for brand relations. Traackr just launched their Online Authority List product to help marketers and public relations people to find out who is leading the online conversations...
Marketing Friday : Links of News, Insights and Research #1
Information is the one of key of business. Here some interesting information in the online world for the last couple days. Google sites still lead the search marketing world. There are more than 113 billion searches conducted worldwide in July 2009, representing a 41% increase vs. the same period last year, according to an analysis of the global search market by comScore, Inc. Social...
