6 Social Media Marketing Step for Retailer
Social media is the new buzz words. But still, social media is not a silver bullet. Marketing through social media is trully an art. It mixed up between experiment and mistakes. So, here the 6 steps to explore how social media might impact a retailer. 1. Think in terms of tribes Your customer is human too. Instead of looking at customers in one bucket, consider their affinities. JCPenney could create...
Anderson Analytics Social Networking Service User Typing Tool
What type of social media user are you? Business user, social media maven, or just fun seeker? If you want to figure out what type of social media user you are and the characteristics of your segment? Just take their super short quiz to find out. Cool huh? Lets take a little history of it for a moment. In May, Anderson Analytics worked with Greenfield Online to survey and interview respondents on...
invisible Event : Digital Living Room 2009, Santa Clara
Digital Living Room is one of the oldest conferences about the future of home entertainment. This year conference will focuses on the future – the technologies that are most likely to transform consumer experience in 2010. Set at the end of 2009, the summit will examine which of the products unveiled at CES in January are likely to catch fire and which will fail. At the same time, it will assess...
Fiesta Movement, Ford High Hopes on Social Media
Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year. So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide? Nope. In April, through it Fiesta Movement, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on...
Adidas Sundown Marathon Online Sport Advertising and Marketing Campaign
Get ready for 29.05.2010! Race The Night! It’s still 2009 now. But, the Adidas Sundown Marathon will return in May 29, 2010. A new start and finishing point, change of the route and also a new 21 km category will make the adidas Sundown Marathon become the only race in the world that provide full suite race categories, from 10 km to 84 km. Look to attract huge numbers of participants and also...
Audi Viral : Electricity Untamed, Tease of Frankfurt Motor Show
Frankfurt Motor Show is just a click away. And on the 15th of September, Audi will launch a electric concept car on Frankfurt Motor Show. To tease the motor lovers, Audi has launched a new ‘Electricity Untamed’ microsite, which refuels rumors of a possible R8 ePerformance Concept. The site boasts several viral videos as well as a countdown to the Frankfurt Motor Show. Fourtitude, the internet...
US Executives Go Online for Business Intelligence
Information is just like gold mine for the business executives. In fact, some people believe that information is one you’re their business success. In the old time, newspapers, official trade information, trade insights and trade trends and development has becanme valuable source of information. But time has changed. Now, to find information fast, business executives turn to the internet. A recent...
PR Event : Public Relations 2.0, The New Tools of the Trade
It’s a brave new world out there, folks… … Old media titans are dying and new hybrid media forms are rising from their ashes. … A social media “badvocate” can make or break a company’s reputation overnight. … Bloggers are becoming journalists and journalists are starting to blog. … A prolific tweeter can bump a press release off the front page of a Google search. We call this...
Social Media : Social Click Through Rates for Facebook
When the companies decided to use Facebook as one of their communication tool, the perfect day and time to send the news was the holy grail. Why? It’s all about the online behaviour of the people. You can’t send it on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because...
Guerrilla Advertising 2 : More Unconventional Brand Communication, Call For Entries
In just the last few years, advertising, like every other creative industry, has had to evolve fast in order to survive and communicate efficiently in the new and ever changing media landscape. Old ways of thinking about the traditional advertising mediums of TV, press and poster have had to be replaced with an ability to offer clients project-specific solutions to their advertising needs that utilise...
