Online Internet Advertising Elf Yourself 4.0, OfficeMax 2009
It’s back! OfficeMax and JibJab have just launched the latest edition of ElfYourself, online internet advertising for OfficeMax. For over 3 years, Elf Yourself has become one of the internet phenomenon in every holiday season which attract many millions of visitors. This year, JibJab has removed its required account registration. The site is integrate through Facebook Connect, which will give...
Viral Internet Advertising Elf Yourself 1.0, OfficeMax 2006
In 2006, OfficeMax launched “Elf Yourself” for the 2006 holidays. The site has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. Viral marketing campaign metrics results (five weeks, 12/1/06 to 1/7/07) : Over 36 million site visits Over 11 million elves were created (41,000 per...
