Viral Internet Advertising Elf Yourself 2.0, OfficeMax 2007
Category: Viral Marketing
Following the success of 2006 holiday season, OfficeMax launched again Elf Yourself. In 2007 holiday season, ElfYourself.com had become an online holiday destination. This time you could upload a headshot of yourself and three other friends or members of your family, to create a troupe of festively dressed dancing elves.
After six weeks of being live, [...]
