Facebook F1 Race, New Mobile Broadband Marketing Campaign of Vodafone
Vodafone just launched its new online mobile broadband marketing advertising campaign on social media network, Facebook. Vodafone is rolling out its so called the fastest mobile network in Netherlands. And on September 13, 2010, the mobile broadband provider will challenge Lewis Hamilton, the youngest F1 champion, to race against the speed of Vodafone’s mobile data network. Vodafone’s virtual...
Singapore leads on Asia Top Online Travel Spending
A latest study by Visa has shown thta Singapore lead the top 10 on the online travel related spending. According to the survey, online shoppers from Singapore (US$4,018), Hong Kong (US$3,791) and India (US$3,442) reported to have spent the most in the 12 months ended December 2008. The survey said the highest areas of spending in the past 12 months were airline/airline tickets (US$970), online travel...
Ethics in Social Networks Marketing
Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat. The first thing that you must always keep in mind when you embark on a social network marketing campaign is that you are joining...
PR Event : Public Relations 2.0, The New Tools of the Trade
It’s a brave new world out there, folks… … Old media titans are dying and new hybrid media forms are rising from their ashes. … A social media “badvocate” can make or break a company’s reputation overnight. … Bloggers are becoming journalists and journalists are starting to blog. … A prolific tweeter can bump a press release off the front page of a Google search. We call this...
Social Network Advertising Will Rise in 2010
Last month, Facebook, Mark Zuckerberg’s social network had overtaken MySpace in the local U.S. market, after overtaking it in the global scenario. Now, beyond the management changes and staff reduction of 30%, the advertising is going towards Facebook. According to eMarketer, US ads spending at MySpace will fall 15% to $495 million in 2009 from $585 million in 2008, while Facebook will grow...
Go World, Global Olympic Marketing Campaign Launched by Visa
Visa Inc. just launched its global Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. The global campaign features television, digital and out-of-home advertising. It host market merchant activation programs and usage promotions that enables Visa to connect with cardholders and Olympic and Paralympic Games fans to drive preference for and usage of Visa products...
Invisible Insights #1 : Online Advertising and Social Media
Many things happen in last couple days, and here’s the collections of online advertising and social media related links that we thought it could be useful for all you: Recent developments indicate the Internet is being taken more seriously. No wonder if the online advertising is gown up. Today’s consumer is realizing that the home is their best resource to stretch a dollar in a difficult economy....
Viral Internet Advertising Elf Yourself 1.0, OfficeMax 2006
In 2006, OfficeMax launched “Elf Yourself” for the 2006 holidays. The site has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. Viral marketing campaign metrics results (five weeks, 12/1/06 to 1/7/07) : Over 36 million site visits Over 11 million elves were created (41,000 per...
Viral Video Marketing The Hamsters Jazz Band by Drench
Drench, UK bottled water brand, just launched their marketing campaign featuring The Hamsters Jazz Band on their TV ad. To support their marketing campaign, they also released the TV ad on YouTube channel. As result, the video become effective viral marketing tools. Just take a look the honors for the video on YouTube. So far, the honors for the video are : #2 – Top Favorited (This Week) –...
Social Media UK Training : Accelerated Twitter Success
Accelerated Twitter Success course will be held on December 15th, 2009 in the beautiful Kent countryside near Maidstone. Your day will start at 9.30am and include lunch. You will be given some homework to prepare in advance and everyone will need to work from their laptop as we set in place your strategy and Twitter routine. Course snapshot : Strategy planning Tool use & Automation Effective following Copy...
