Viral Marketing Campaign PUMA Bodywear, The PUMA Index

Everybody need a little bit of fun. Especially in this downturn economic times. PUMA, the German sportsbrand, use this issues to give a joy. They just launched an iPhone app. Not just ordinary app, but the funny one called The PUMA Index. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off. And as PUMA says; if you loose your... 

Design Ideas Topics : Ads • Brands • Campaign • Marketing • Social Marketing • Social Media • YouTube •