Invisible Insights #3 : Social Media, Online Marketing & SEO
What’s hot this week? Well, it’s depend how you define the word “hot”? In terms of social media, online marketing and search engine optimatization (SEO), we found some of interesting news, insights and information that might be useful for you. And here’s the list of it. Social media is a great opportunity to get links in a pure and natural way. Here are 7 tips creating...
Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001. Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising campaign of Nescafe will air...
Online Retirement Planning Marketing Campaign by Prudential
Prudential (Malaysia) just launched their online retirement planning marketing campaign “What’s Adam’s Number Challenge”. Retirement is anot about age. But a number. You can retire at any age you want, as long as you have the right number of amount that give you peace of mind in retirement. And everyone has a unique number!. Prudential’s online retirement planning marketing...
Dental Marketing : 7 Top Questions Before Designing Dental Website
As we mentioned before, there are so many dental websites has the same mistakes. Now, there are several questions to ask before you build your dental website. Here’re 7 top questions you should ask yourself when designing your dental website : What is the purpose of your dental website? What does your dental website DO? When you know what is the purpose and what is your dental wensite DO, the...
Viral Online Advertising Campaign Martini Moments
Developed for Dutch market and focused on online, Martini just launched their marketing campaign to remind the audience of Martini and all the brand represents: Italian beauty, enjoying the moment and accessibility of a stylish drink. The campaign was created by Watson & Lewis with no television commercial. With focus only on online advertising, Martini use YouTube, Facebook and Hyves as their...
Viral Online Advertising Nokia N900, The Journey Starts Here
The journey starts here is just another (viral) online advertising for Nokia N900. Couple hours a go, this video just have a only a little number of view on YouTube. Last time we checked, the number increased. A lot! Well, looks like the release of the N900 has only just begun. As Nokia said, it’s all depend the developers, the fans and the consumers who are going to dictate where the device...
Viral Marketing Campaign PUMA Bodywear, The PUMA Index
Everybody need a little bit of fun. Especially in this downturn economic times. PUMA, the German sportsbrand, use this issues to give a joy. They just launched an iPhone app. Not just ordinary app, but the funny one called The PUMA Index. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off. And as PUMA says; if you loose your...
Some Latest Fact About Social Media for Marketers
Despite of some voice about marketers who closely follow social media to find some enticing statistics to justify their online strategies, some latest fact below might be useful to open the mind : Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook...
HP’s Online Entertainment Marketing Campaign in China Explained
HP’s Wave Three online marketing campaign in China, titled “Youth, Camera! My Computer, My Stage” is gain positive response with more than 3 million unique visitor since the launch and 150.000 video submitted. Robin Seow, director of marketing & SMB, personal systems group for HP China, said that the biggest challenge for company in China to engage youths is stay relevant. And...
Cool (FAKE) iPhone Commercial
According to eMarketer, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative. So, if some silly way gets the attention of the users, especially if it related to their beloved brand, then viral happen all the internet users. The same thing happened with the FAKE iPhone...
