Viral Video Advertising Campaign of New Zeland Energy Drink
Meet Pomparkour. A new sport that mixture of Parkour and ladders that become one of the part of the viral advertising and marketing campaign of New Zealand energy drink Republik V. As introduced in their official sites, Pomparkour, as sport, may have started in New Zealand and its origin can be found in the late 1800s. The New Zealand energy drink Republic V decided to use Pomparkour and created some...
Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
General Motor Launch New Ad as Their Social Marketing Tools
General Motor (GM) send the new messages of hopes through their new ads. The ads was appreared on YouTube and other social media sites. In our opinion, this ad is about as innovative as a Chevy Cobalt. And right now, the ads already gotten about 89.574 views, as well as their new corporate website GMreinvention.com. Here’s the complete transcript of the ad: “Let’s be completely honest....
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
Viral Video Marketing Eichborn Fliegenbanner, Germany
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The idea came from communication agency Jung von Matt/Neckar, responding to the publisher’s subtitle: der Verlag mit der Fliege....
Social Media Marketing (and Campaign) with Experiments and (Beautiful) Mistakes
Right now, the biggest news for agencies about social media is that brands are starting to buy. If you thought selling social media was hard, wait until you start to deliver it. Day by day, we’ve seen a handful of brands commit hard dollars, and after a couple of years of talking theoretically, we’re discovering that implementation has its own challenges. We’ve been reminded...
Best Top 10 Pay Per Click (PPC) Advertising Management in Australia, November 2009
Following the list of Australia Best Top 10 Search Engine Optimization (SEO) companies, here’s the list of Best Top 10 Pay Per Click (PPC) Advertising Management companies in Australia for November 2009 : 1. Click2Customers 2. Pro Internet Marketing 3. Found Agency Pty Ltd 4. Melbourne IT 5. Inter Network Solutions 6. SEM911 7. Globalise 8. Marketing-Results.com.au 9. CleverClicks.com.au 10....
Viral Online Advertising Nokia N900, The Journey Starts Here
The journey starts here is just another (viral) online advertising for Nokia N900. Couple hours a go, this video just have a only a little number of view on YouTube. Last time we checked, the number increased. A lot! Well, looks like the release of the N900 has only just begun. As Nokia said, it’s all depend the developers, the fans and the consumers who are going to dictate where the device...
New Brand Marketing Campaign in India by Volkswagen
One of the well known auto brand, Volkswagen or VW, just made its auto brand marketing campaign louder through its wide auto campaign titled “Innovation for Everyone” in India. The auto brand marketing campaign will be run until November 2010 and the word “innovation” become one of the three main assest of Volkswagen’s brand awareness campaign. The other two assets for...
7 Rules of Effective Social Network Marketing
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule...
