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Random Articles from invisible PR Archives
How To Make A Viral Video
YouTube is one of the popular place where videos can become viral. But, is there any recipe for success? There is no ONE reason why videos become viral but there are a few observations about the characteristics of the videos. And the typical viral video will have some combination of these 7 characteristics: 1. Content: The content VERY uncommon. It is hard (and takes a LOT of discipline) to re-create...
Search Engine Marketing : 10 Ways To Use Search Beyond SEM
Everyone knows that search can be an effective platform for driving online traffic, leads and sales. But most people don’t realize that search can be leveraged in many ways beyond just the Search Engine Marketing (SEM) channel. From using search to drive offline sales to mining search data for insights to build audience profiles, search has application to a wide range of marketing techniques. So,...
6 Social Media Marketing Step for Retailer
Social media is the new buzz words. But still, social media is not a silver bullet. Marketing through social media is trully an art. It mixed up between experiment and mistakes. So, here the 6 steps to explore how social media might impact a retailer. 1. Think in terms of tribes Your customer is human too. Instead of looking at customers in one bucket, consider their affinities. JCPenney could create...
Latest Viral Videos Online Advertising Marketing Vancouver 2010 by Samsung
Following the successful campaign of viral video online advertising and marketing “Hardest Hockey Shot Ever”, Samsung just launched their latest viral videos online advertising and marketing for Vancouver 2010 Olympic Games Campaign “Discover Your Every WOW Moment”. Two videos, “Snowboard Basketball” and “Epic Beat Boxing Ice Tricks”, have been produced...
LG Online Holiday Advertising Campaign, Dear Hero
Do you define yourself as hero? You do? Well, we need some prove of it. You need some friends of you to tell that you’re a hero. Simple, a hero is not self proclaimed. Or, if you think you’re not deserve enough to be a hero, do you have a hero? If you do, how do you thank to your hero? Do you wanna say thank you in this Christmas? I guess that’s what Korea’s LG want to tell...
Viral Internet Advertising Elf Yourself 2.0, OfficeMax 2007
Following the success of 2006 holiday season, OfficeMax launched again Elf Yourself. In 2007 holiday season, ElfYourself.com had become an online holiday destination. This time you could upload a headshot of yourself and three other friends or members of your family, to create a troupe of festively dressed dancing elves. After six weeks of being live, the holiday site, ElfYourself.com, attracted a...
PR Event : Develop and Sharpen Your Message Webinar
A compelling message moves your audiences to action, but even before the Internet, “message” was much more than words. Learn the elements that will help your organization craft powerful messages concisely and convincingly–from concept to wordsmithing to getting buy-in from colleagues and supervisors to roll-out. Delivered by Valerie Denney, principal, Valerie Denney Communications It’s...
Viral Video Marketing The Hamsters Jazz Band by Drench
Drench, UK bottled water brand, just launched their marketing campaign featuring The Hamsters Jazz Band on their TV ad. To support their marketing campaign, they also released the TV ad on YouTube channel. As result, the video become effective viral marketing tools. Just take a look the honors for the video on YouTube. So far, the honors for the video are : #2 – Top Favorited (This Week) –...
Best Top 10 Pay Per Click (PPC) Advertising Management in Australia, November 2009
Following the list of Australia Best Top 10 Search Engine Optimization (SEO) companies, here’s the list of Best Top 10 Pay Per Click (PPC) Advertising Management companies in Australia for November 2009 : 1. Click2Customers 2. Pro Internet Marketing 3. Found Agency Pty Ltd 4. Melbourne IT 5. Inter Network Solutions 6. SEM911 7. Globalise 8. Marketing-Results.com.au 9. CleverClicks.com.au 10....
Online Retirement Planning Marketing Campaign by Prudential
Prudential (Malaysia) just launched their online retirement planning marketing campaign “What’s Adam’s Number Challenge”. Retirement is anot about age. But a number. You can retire at any age you want, as long as you have the right number of amount that give you peace of mind in retirement. And everyone has a unique number!. Prudential’s online retirement planning marketing...
