Nike Viral : Make The Difference, Andrei Arshavin
It’s football time! The season is just started all over the world. And Nike doesn’t want to miss that chance too. They just launched a campaign “Make The Difference” to make clear Nike enables football fanatics to make that Difference. Nike releases a series of videos on Youtube featuring Wayne Rooney, Franck Ribéry and just now, Arsenal player Andrei Arshavin. Here’s the video...
Invisible Insights #4 : Social Media and Online Advertising
It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day : Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers exposed to an online...
Best Top 10 Pay Per Click (PPC) Advertising Management in India, November 2009
Following the list of India Best Top 10 Search Engine Optimization (SEO) companies, here’s the list of Best Top 10 Pay Per Click (PPC) Advertising Management companies in India for November 2009 : 1. RankUno Interactive 2. Submit Shop 3. Cogniter Technologies 4. Maximum Hit 5. Decatrend Technologies 6. SEO Power Inc. 7. Communicate2 8. Valuepitch Interactive 9. Pinstorm 10. Sortins Technologies See...
UK Online Advertising Begins to Rebound in 2010
UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending. The UK Online Advertising report analyzes the trends accelerating the flow of ad spending toward the Internet and away from traditional media. The financial...
Online Video Broadcast Advertising Campaign Camera Cafe by Nescafe
Adapted for Chinese target audience, and as one of online video broadcast advertising campaign, Nescafe has sponsored a digital marketing production of the Chinese version of Camera Cafe, the famous French short TV program that first originally launched and aired on 2001. Through a partnership with Youku and Kaixin, this Chinese version online video broadcast advertising campaign of Nescafe will air...
Viral Online Advertising Assassin Creed, Ubisoft
Actually, it’s the first part of the promotional film from the game Assassin Creed that developed by Ubisoft. The video its going viral on YouTube. The video itself is live action short movie with beautiful special effects. Very impressive, and it become perfect example for viral video marketing for the entertainment industry. Why? It’s because we can connect emotionally with the characters...
Fiesta Movement, Ford High Hopes on Social Media
Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year. So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide? Nope. In April, through it Fiesta Movement, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on...
Put The Value on Your Social Media Marketing
Social media marketing and social marketing is something that many are still learning and trying to figure out exactly how to apply to their business. Yes, that because the social media marketing and social marketing is starts with experiments and (beautiful) mistakes. There is no success recipe. There is no outline on how you should do but you should do something on there even if it is just launching...
Viral Video Marketing Google Chrome OS
Couple months ago, Google announced that they were working on a new OS, the stated “We designed Google Chrome for people who live on the web — searching for information, checking email, catching up on the news, shopping or just staying in touch with friends. However, the operating systems that browsers run on were designed in an era where there was no web. So today, we’re announcing a new...
Best Top 10 Pay Per Click (PPC) Advertising Management in UK, November 2009
Following the list of United Kingdom (UK) Best Top 10 Search Engine Optimization companies, here’s the list of Best Top 10 Pay Per Click (PPC) Advertising Management companies in United Kingdom (UK) for November 2009 : 1. Smart Click Online 2. Clicks2Customers 3. Just Search 4. Clicks Consult 5. 1UK.Com Ltd 6. MediaCo 7. 1st Page Prophets 8. Distilled 9. Jump Higher 10. Red Revolution See also...
