Marketing Friday : Links of News, Insights and Research #2
Marketing Friday is back! Give you some latest news and insights about digital marketing, public relations and social media. Here’s some interesting information, just in case you miss it out : October 15th is passed by and 13,178 bloggers around the world are writing about climate change for Blog Action Day 2009. There are thousands of interesting posts from bloggers in 155 countries with...
Facebook Become More Promising for Marketers
iStrategyLabs just released their report based on the demographics stats on Facebook. And its interesting! Based on their report, it seem that Facebook userbase is getting much older, 513% growth in 55+ year old users and college & high school drop 20%. The overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. ...
Invisible Insights #2 : Social Media, Statistics and Research
The world is flat and change is happen everyday. Here’s some links of Social Media, Statistics and Research that we thought would be useful for your public relations, online marketing and online advertising activities : Based on the Top 10 Online Search Engine Providers October 2009 report by Nielsen Company, Google is still leading the search engine provider (66.1%). Guess that Google still...
5 Steps of Guerrilla Marketing for Spa
Spa business is all about creating meaningful experiences, provide consistent value, making clients feel smart not cheap, and deliver services in a way that no one else can are building a strong brand. Whether these spas know it or not, they are engaging in classic guerrilla marketing concepts centered on building brand identity. 1. A clear vision. Clear vision could establishes the spa position...
Social Media : Social Click Through Rates for Facebook
When the companies decided to use Facebook as one of their communication tool, the perfect day and time to send the news was the holy grail. Why? It’s all about the online behaviour of the people. You can’t send it on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because...
Guerilla Marketing Inner Beauty by Dove, Germany
Dove just made guerrilla marketing campaign about Inner Beauty in Germany. They modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to “Real beauty is not measured in kgs,” and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step...
Singapore leads on Asia Top Online Travel Spending
A latest study by Visa has shown thta Singapore lead the top 10 on the online travel related spending. According to the survey, online shoppers from Singapore (US$4,018), Hong Kong (US$3,791) and India (US$3,442) reported to have spent the most in the 12 months ended December 2008. The survey said the highest areas of spending in the past 12 months were airline/airline tickets (US$970), online travel...
Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
Viral Marketing Campaign PUMA Bodywear, The PUMA Index
Everybody need a little bit of fun. Especially in this downturn economic times. PUMA, the German sportsbrand, use this issues to give a joy. They just launched an iPhone app. Not just ordinary app, but the funny one called The PUMA Index. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off. And as PUMA says; if you loose your...
Social Media : Ford’s Social Media Strategy, Zero to 60
The world is changing around us. We see it every day – the traditional media landscape is in tumult, ad revenue is dropping, yet online content is proliferating. How are marketers and communicators supposed to make sense of this? It’s not rocket science. At Ford, the process of humanizing the company is under way as they roll out their global social media strategy. In this presentation below,...
